The brief
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Sample retail coverage. The shops and figures described here are fictional and exist to demonstrate a shorter feature card.
Several independent bookshops have grown revenue in the last two years by stocking fewer titles, not more — a curated few hundred rather than a warehouse-style few thousand.
The pitch to a customer is trust rather than selection: every book on the shelf was chosen by a person, not an algorithm optimizing for turnover.
Curation as the product
Every book on the shelf was chosen by a person, not an algorithm optimizing for turnover.
What this means in practice
A smaller, curated catalogue can be a stronger pitch than a larger, comprehensive one.
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